Apparel design for Anfield Shop: “the best resource for LFC [Liverpool Football Club] items for North American fans.”

My main focus was on Premier League fans that live in North America, and specifically the Pacific NW. I took visual cues from the detailing of the famed Anfield Gates, the LFC crest, and their motto “you’ll never walk alone.” My goal, as it were, was to create something decidedly different than the boggling amount of sterile sports apparel floating around sports marketplaces. But also, you know, have the client like it.

ROLE: lead designer